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Doing good does some good.

Mahoney named DirectBuy of Buffalo’s “Do-Gooder” of the month for Roswell Ride participation.

DATELINE:  CHEEKTOWAGA, NEW YORK…It’s been said that doing good is its own reward. For DirectBuy of Buffalo’s Bill Mahoney, that certainly was the case as he, along with more than 6,200 others, participated in the Ride for Roswell Park Cancer Institute. Little did he know this participation would prompt a new award at DirectBuy of Buffalo—Do-Gooder of the Month.

“This award is something we’ve been thinking about doing for a while now, but Bill taking part in the Ride for Roswell moved it along,” said Mark Klinger, owner of DirectBuy of Buffalo. “The Do-Gooder of the Month award recognizes employees and vendors of DirectBuy of Buffalo going above and beyond the call of duty, at work or in their efforts in the community. Bill is most deserving of this first award for contributing to a very worthy cause, The Ride for Roswell Park Cancer Institute.”

The 2008 Ride for Roswell, held on June 27, raised more than $1.8 million dollars. That figure is likely to grow as donations are being accepted until September 1, 2008.

As for DirectBuy of Buffalo’s Do-Gooder of the Month, beyond the recognition, the recipient receives restaurant gift certificate. Yet according to Mahoney, he received much more from participating in the ride.

“Whether is a family member, friend or loved one, cancer has hit somebody you know. Taking part in the Roswell Ride as part of my girlfriend’s team (PACAR) started out as a fun thing to do for a very worthy cause. What it really showed me is how this terrible disease can bring out the very best in people. The support of the people here at DirectBuy of Buffalo, financial and otherwise, was just incredible,” said Mahoney, a marketing associate.

DirectBuy franchises across Canada and the United States are active contributors to many local non-profits and charities, including the Boys & Girls Clubs, Salvation Army and other South Shore YMCA, Homes for Our Troops and Children’s Hospital. Locally, DirectBuy of Buffalo was a sponsor of the first annual Kevin Everett Golf Weekend Classic and is currently sponsoring a Habitat for Humanity effort on Guilford Street in Buffalo. In addition, DirectBuy of Buffalo donates slightly damaged items that manufacturers will not exchange to the Delaware Avenue Baptist Church in Buffalo.

Since 1971, DirectBuy has helped consumers enjoy enormous savings on home furnishings, home improvement items, entertainment and outdoor products, and accessories, by providing an avenue to purchase directly from the manufacturer. Conveniently located at 4950 Genesee Street in Cheektowaga, New York, DirectBuy offers members a comfortable, country-club setting, where they finally have the financial control of buying direct.

For more information on a DirectBuy membership, you can call 716-684-1400 or visit
www.directbuy-buffalo.com.

About DirectBuy

Since 1971, DirectBuy has helped hundreds of thousands of families enjoy a better quality of life, enabling them to buy directly from more than 700 manufacturers and their authorized suppliers. Buying direct makes members’ hard-earned money to go much further, while having the selection and choice not available at any retail store. DirectBuy has been serving the greater Buffalo area since 2005. Access to confidential prices, local suppliers, and unparalleled selection helps make members' dream projects a reality.  It's a comfortable, country-club setting, where you finally have the financial control of buying direct. DirectBuy of Buffalo is one of more than 160 DirectBuy Clubs throughout North America.

Consumers interested in becoming members may obtain a Visitor’s Pass to attend an Open House by contacting DirectBuy at 716-684-1400, or visiting www.DirectBuy-Buffalo.com. 

To learn more about the superior value and benefits of a DirectBuy membership, visit www.directbuycares.com.